Fiat 500 "la Prima" Preview

The New Fiat 500 line-up is expanding, with the second "Launch Edition": the New 500 "la Prima" hatchback. It cleverly combines the new "electric and sustainable" soul of the third-generation 500 with the Fiat icon's unmistakable design and attention to detail, all typical of the best "Made in Italy" products. With even softer and more rounded lines than the previous generation, the New 500 "la Prima" retains the renowned jaunty feel of the "Cinquino", an icon with a unique characteristic in the global automotive industry, raising a complicit, cheerful smile when dealing with the increasing complexity - and sometimes the limitations - of driving in the city. All in all, at a time when mobility is expected to be more sustainable, connected and autonomous, the third generation of the Fiat 500 is once again to the fore, bringing with it design and driving pleasure. It is not just a revolution, but the "reincarnation" of a spirit, one that can inspire renewal. In fact, rules and regulations are not enough for a true revolution, something iconic and beautiful is needed: the New Fiat 500. As in the post-war period, when the first generation of the Cinquino breathed life into mass mobility, the same is happening now with the New 500, channeling positivity and joie de vivre by offering a new dimension and personality to electric urban mobility.