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Rolls Royce Cullinan and BMW M Sport & ALPINA Overview
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There has been a change of heart in Bavaria. After decades of keeping its 7-series full-size sedan far away from the M division (except for mostly visual M Sport packages), BMW finally has affixed an M badge to its largest sedan. Several M badges, actually—we counted 12 but may have missed a few.

Even festooned with badges, the M760i is not a full M creation along the lines of the M3 or the M5. Instead, it slots into the same M-adjacent lineup (BMW calls it M Performance) populated by the M240i, the X4 M40i, and the M550i. Even so, it sits atop the 7-series price ladder and is powered by a V-12. But this is a significant departure from the previous V-12–powered 760i, a stretched, hedonistic sedan with little interest in sporting delights.

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