The automotive industry is changing faster than at any time in its history, with a convergence of trends and developments shaping the face of the sector beyond all recognition. Honda predict that by 2030 the development of automobiles will be centred around electrification, automation and services. Environmental issues, such as climate change, are driving demand for cleaner mobility and accelerating the electrification of automobiles.
Honda recognises that technology is developing at a rapid pace with the emergence of autonomous and artificial technologies and as such the relationship between customers and their cars is evolving. Customers are seeking increased connectivity between their car and their everyday electronic devices, and in turn the outside world. This human-centric approach to the automotive industry sees customers treating mobility as a service that they access, rather than a product that they own.
The compact, fully-electric Honda e is inspired by Honda's 2030 prediction, and its desire to improve the environment, particularly in busy urban areas. Engineered from the ground up to deliver a package perfect for the modern urban environment, the all-new Honda e is the ultimate creation based on the brand's philosophy of human-centred engineering.
