Casa 500 is a new exhibition space forming part of the museum complex at the Pinacoteca Agnelli, chaired by Ginevra Elkann. An immersive itinerary covering over 700 m2, it plays on memories, emotions and dreams to trace the culture and history of a country and a city, intertwined with the history of the 500. Much more than an automobile museum, Casa 500 tells the future of the FIAT brand, starting from its roots; ones that are indeed the inspiration for the future. The common thread is the ‘metamorphosis’ of the FIAT 500 across its three generations, a model that has made history in the automotive industry and has always inspired new ways of thinking and living. An icon of our times whose evolution conveys the culture of a country and the history of its city.
Located on the 4th floor of the Pinacoteca Agnelli and directly overlooking the Lingotto track, Casa 500 is an open exhibition space, bathed in light and is connected to the track on all four sides by its large windows. Casa 500 is also a place where respect for the environment is the mantra that inspired the creation of all the spaces and materials, chosen for the installations that follow the principle summarized in the concept of “Reuse, Reduce, Recycle”: recycled wood for the tables, platforms and doors; panels that absorb the volatile components of the air; reused furniture or products with plastics recovered from the sea, like the rear seats in Seaqual® yarn; and eco-friendly, antibacterial paints. The Casa 500 exhibition is set out around a highly symbolic central tree, also made of recycled wood. A tree that represents the continuity of history, between the roots – the past – and the future. At the foot of the tree, the mask of the legendary 1957 Fiat 500 and a New (500)RED, the latest addition to the New 500 line-up.
